Made with 100% Japanese white rice, the name Haku® means “white” in Japanese. The word can also be read as “brilliant” – a tribute to the craft of mastering a clear, clean tasting, and luminous vodka. Filtered through bamboo charcoal, Haku Vodka has an unparalleled soft, round, and subtly sweet taste.
Founded in 1899, the House of Suntory was built on Shinjiro Torii’s dream, who at the age of 20 wanted to “create original Japanese spirits blessed with the riches of Japanese nature and ‘monozukuri’ craftsmanship” – which means a relentless pursuit for perfection, meticulous attention to detail and commitment to quality. Shinjiro overcame numerous hardships to make his dream a reality, creating wine, whisky and brandy, and launching Hermes Vodka – the first Suntory Vodka – in 1956. Today, we’re proud to introduce Haku, the Japanese craft vodka. Haku Vodka is crafted with the Nature and Spirit of Japan, true to the vision of Suntory’s founder – and now ready for you to discover and share.
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